The Website Laboratory(TWL) is an emerging Indian startup providing services in the field of website design and development. In 2022, TWL contacted The Branvetica to create a visual identity that resonates with their target audience and strongly represents their company.
We designed a playful monogram logo by handlettering that is approachable, unique, simple, and memorable. The red color evokes a feeling of excitement and passion while the white color is associated with purity, perfection, and honesty. The use of the geometric sans-serif typeface provides a modern look to the company.