A brand audit includes an assessment of your company's brand name, logo, brand colors, typography, and other elements of the brand identity by analyzing their applications on website, packaging, products, mobile app, advertisements, office space, stationery, etc. We also conduct market research, competitor analysis, and customer analysis so that every aspect of the brand identity is thoroughly tested, providing you with a detailed report highlighting areas that may need improvement or changes in your brand identity.

Brand identity refers to the collection of visual, verbal, and sensory elements that distinguish a brand and shape its perception in the minds of consumers. It is the way a brand presents itself to the world and includes your brand name, logo, tagline, brand colors, typography and sometimes sounds. To start the process we first sign a non-disclosure agreement (NDA) to ensure the confidentiality of the company we work with. Once all the legal work is done, we then schedule multiple meetings and workshops with major stakeholders of the company to gain a deep understanding of what the company stand for and how it wants to be perceived. In addition to that, we conduct market research, competitor analysis and customer analysis to gather valuable insights. Armed with this knowledge, we then proceed to craft a refined and captivating brand identity system that strongly identifies the company and stands out in the market.

A brand name is a unique and distinctive name that identifies and represents a specific product, service, company, or organization. A good name is small, appropriate, easy to read, easy to remember, easy to pronounce, memorable and unique. To find a brand name that meets all of these criteria, we brainstorm, ideate, test, and iterate to generate thousands of options and find the best solution that aligns with company's vision, target customers, and tone of voice. We also make sure that the brand name is trademarkable and a corresponding .com domain is available for that name.

A logo is a graphical representation or symbol that serves as a visual identifier for a company or product. The main purpose of the logo is not to describe a company or product, but to identify it. We create, test, and iterate multiple concepts until we find a perfect design that identifies your business strongly. We design logo that is simple, unique, appropriate, functional, and memorable. Before finalizing the design, the design is tested by an intellectual property lawyer to check whether it can be registered as a trademark. It is also made sure that the logo works perfectly across all sizes in digital and print applications.

Colors evoke emotions and express personality, making them an essential element of brand identity. In visual perception, the brain reads the shape first, then the colors, and then goes for the content. We choose colors according to color psychology and color theory by keeping your competitors and target customers in mind so that you stand out in the market and your customers establish a strong relationship with your brand. We also provide industry standard colour guidelines for different web and print applications.

Typography is a vital component of an effective brand identity system. Everything from logo, packaging, social media, website, posters, signage, emails, apps or documents to anything that contain words is typographic. We carefully select typeface families for different applications that are carefully designed, complement the brand and differentiate the company from it's competitors. We also provide guidelines for the usage of those typefaces so that they are used perfectly across all applications.

Brand guidelines are the set of rules that define the overall look and feel of your brand. It is a collection of do's and don't on how to communicate as a brand and use your logo, signature, color, and typeface in a consistent manner across all applications. The purpose of the Brand Guidelines is to ensure that everyone uses all elements of your brand identity uniformly.

Brand collaterals are creative assets that promote your company's products or services. They include Business cards, Letterheads, Envelopes, Packaging, Uniforms, IDs, Social media templates, Brochures, Signages, Posters, Flyers, Banners, Publications, Annual reports, Book Covers etc. All items have specific functions and are designed with the audience in mind. We make sure that the brand collaterals align with your brand's strategy and communicate consistently with your brand identity.