We offer brand identity design and audit services to companies of all sizes in India seeking to scale up, refresh their brand, reposition, rebrand, expand, or restructure.
Services | Minimum Duration |
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2 Weeks | |
8 Weeks | |
8 Weeks | |
2 Weeks | |
2 Weeks | |
2 Weeks | |
4 Weeks |
Price: the total price of the project depends on the size of a company, scope of work and estimated time to complete the work.
A brand identity audit includes an assessment of a company’s Brand Identity elements including Verbal, Visual, Auditory, Olfactory, Gustatory, and Tactile. At The Branvetica, we provide verbal and visual identity audit. The deliverable includes a detailed report highlighting areas that may need improvement or changes in the company’s brand identity.
Brand identity is the collection of sensory elements through which consumers identify and recognize a company, product or service. It includes company's Verbal Identity, Visual Identity, Auditory Identity, Olfactory Identity, Gustatory Identity, and Tactile Identity. Together, these elements distinguish a brand from its competitors and help customers to recognize the brand effectively and effortlessly.
At The Branvetica, we specialize in developing Verbal Identity (brand name) and Visual Identity (logo, color schemes, typography) for companies of all sizes. To start the process we first sign a non-disclosure agreement (NDA) to ensure the confidentiality of the company we work with. Once all the legal work is done, we then schedule multiple meetings and workshops with major stakeholders of the company to understand more about what the company stand for and how it wants to be perceived. Additionally, we conduct market research, competitor analysis, and customer analysis before beginning the process of designing a brand identity system that strongly identifies the company and stands out in the market.
A brand name is a unique and distinctive name that identifies and represents a specific product, service, company, or organization. A good name is small, appropriate, easy to read, easy to remember, easy to pronounce, memorable and unique. To find a brand name that meets all of these criteria, we brainstorm, ideate, test, and iterate to generate thousands of options and find the best solution that aligns with company's vision, target customers, and tone of voice. We also make sure that the brand name is trademarkable and a corresponding .com domain is available for that name.
Logo design is our flagship service. A logo is a graphical representation or symbol that serves as a visual identifier for a company or product. The primary purpose of a logo is to act as an identifier that can help consumers recognize and remember a brand. We create, test, and iterate multiple concepts until we find a perfect design that identifies the business strongly. We design logos that are simple, unique, appropriate, functional, memorable and timeless. Before finalizing the design, the design is tested by an intellectual property lawyer to check whether it can be registered as a trademark. It is also made sure that the logo works perfectly across all sizes in digital and print applications.
Colors evoke emotions and express personality, making them an essential element of a brand's visual identity. In visual perception, the brain reads the shape first, then the colors, and then goes for the content. We choose colors according to color psychology and color theory by keeping company's competitors and target customers in mind so that they stand out in the market and their customers establish a strong relationship with their company, product, or service. We also provide industry standard colour guidelines for different web and print applications.
Typography is a vital component of an effective brand identity system. Everything from logo, packaging, social media, website, posters, signage, emails, apps or documents to anything that contain words is typographic. We carefully select typeface families for different applications that are carefully designed, complement the brand and differentiate the company from it's competitors. We also provide guidelines for the usage of those typefaces so that they are used perfectly across all applications.
Brand guidelines are the set of rules that define the overall look and feel of a brand. It is a collection of do's and don't on how to communicate as a brand and use the logo, signature, color, and typeface in a consistent manner across all applications. The purpose of the Brand Guidelines is to ensure that everyone uses all elements of the brand identity uniformly.
Brand collaterals are creative assets that promote a company's products or services. They include business cards, letterheads, envelopes, packaging, uniforms, IDs, social media templates, brochures, signage, posters, flyers, banners, publications, annual reports, book covers, and more. Each item serves a specific function and is designed with the audience in mind. We ensure that all brand collaterals align with the company’s brand strategy and communicate consistently with its brand identity.