DS Shuttering Store, an established firm with a rich history in the shuttering industry, sought to expand its reach globally in 2022. With a diverse array of clients in India, they aimed to venture into new markets, including renewable energy, agriculture, and beyond. To facilitate this expansion, they desired a completely new brand identity that could transcend specific product associations and reflect their broad perspective.
After an intensive brainstorming, iterations, and testing, we arrived at the name "Indian Export Company". This carefully chosen name possesses several key qualities: it is easy to remember, unique and good for search engine optimization (SEO). The resulting logo, a thoughtfully designed monogram, features the initials "IEC" as a strong visual representation. This distinctive logo also cleverly conveys the company's commitment to on-time delivery, as it takes the form of an arrow hitting its target. Complementing the logo, we carefully selected colors and typography that harmonize with various applications of the company.
