Mrigdhi is a slow fashion startup dedicated to making a significant impact on the fashion industry. When the company initially approached us, they were operating under the name 'The Gaia Saga', which was not trademarkable and the logo also has functional issues when used in smaller spaces or printed. For a rapidly growing and ambitious company, this identity was not deemed professional enough, so we recommended a complete rebranding effort to address these issues.
After multiple brainstorming sessions with stakeholders, we arrived at the new name "Mrigdhi" by combining two Sanskrit words "Mrig" (Deer) and "Dhi" (Design). We then created a simple and unique logomark using deer as a central element and fusing it with the peace symbol. The logo represents sustainability and commitment to reducing the overall carbon footprint on Earth. Along with the logo, the use of black color and elegant typography gives a premium look to the overall brand identity.
