Petrifern
Naming and visual identity for a plant tissue culture lab
Milagrina is a film production company based in Goa, India. They approached us to craft a brand identity that could reflect their artistic vision while remaining adaptable across a wide range of cinematic projects. This is our proposed design solution, created to strongly capture their artistic vision and set them apart in the competitive film production market.
We created a logomark in the form of a monogram using two overlapping ‘M’s that looks like the acronym "MF". It is geometric, balanced, and works well across both screen and print. The brand color is a light, vibrant green that brings originality, optimism, and creative energy. We also selected primary and secondary typefaces to support the brand's voice across mediums. Along with that, we provided an extensive set of brand guidelines so that all the components of the brand identity are used consistently across all applications.
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Naming and visual identity for a plant tissue culture lab
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