Petrifern
Naming, Logo, Identity System
Verbal and visual identity for a plant tissue culture lab dedicated to producing high-quality, on-demand plant clones for global markets.
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Verbal and visual identity for a plant tissue culture lab dedicated to producing high-quality, on-demand plant clones for global markets.
View ProjectVisual Identity, Website
Visual identity and website for a Gurugram-based service company, created with a scalable and adaptable system to support future growth.
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Brand identity for a Goa-based production house creating films that capture unique stories and experiences.
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Brand identity and collateral for a second-generation plant nursery in Haryana, known for premium plants and personalized consultations.
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Brand identity for an NGO dedicated to driving change in public health, education, environment, disaster management, and law.
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Brand naming and identity for a slow fashion startup from Rajasthan, aiming to make a meaningful impact on the fashion industry.
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Brand identity for a luxury farmhouse chain in Gurugram, providing hospitality services and engaging recreational experiences.
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Brand identity for a social club offering a welcoming space for people from all walks of life to connect, learn, and have fun.
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Brand identity and logo for a digital agency providing services in the field of website design and development.
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A brand identity audit includes an assessment of a company’s Brand Identity elements including Verbal, Visual, Auditory, Olfactory, Gustatory, and Tactile. We thoroughly assess all these elements and provide a detailed report highlighting areas that may need improvement or changes in the brand identity.
Brand identity is the collection of sensory elements through which consumers experience, identify and recognize a company, product or service. It includes company's Verbal Identity, Visual Identity, Auditory Identity, Olfactory Identity, Gustatory Identity, and Tactile Identity. Together, these elements distinguish a brand from its competitors and help customers to recognize the brand effectively and effortlessly. We create unique and memorable brand identities that make businesses stand out and get recognized effectively.
A brand name is a unique and distinctive name that identifies and represents a specific product, service, company, or organization. A good name is small, appropriate, easy to read, easy to pronounce, memorable, and unique. Our team of experts excels at capturing the essence of a brand and crafting names that genuinely connect with the target audience and stand the test of time.
Logo design is our flagship service. It is a graphical representation or symbol that serves as a visual identifier for a company or product. The primary purpose of a logo is to act as an identifier that can help consumers recognize and remember a brand. We design logos that are simple, unique, appropriate, functional, memorable, and timeless.
Colors evoke emotions and express personality, making them an essential element of a brand's visual identity. In visual perception, the brain reads the shape first, then the colors, and then goes for the content. Our team of experts strategically choose colors that resonate with your brand's personality and leave a lasting impression on your audience.
Typography is a vital component of an effective brand identity system. Everything from logo, packaging, social media, website, posters, signage, emails, apps or documents to anything that contain words is typographic. We select typefaces for different applications that are carefully designed, complement the brand, and differentiate the company from it's competitors.
Brand guidelines are the set of rules that define the overall look and feel of a brand. It is a collection of do's and don't on how to communicate as a brand and use the logo, signature, color, typefaces, and identity system in a consistent manner across all applications. The purpose of the Brand Guidelines is to ensure that everyone uses all elements of the brand identity consistantly.
Brand collateral are creative assets that promote a company's products or services. Each item serves a specific function and is designed with the user in mind. We ensure that all brand collateral align with the company’s brand strategy and communicate consistently with its brand identity.