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Sudarshan Dheer

Deepak Singh Ola

26-07-2024

Sudarshan Dheer


Sudarshan Dheer (1937 - 2018) was an Indian graphic designer best known for his corporate logo designs, including the logos for Hindustan Petroleum, Kissan Jam, Titan, and ESSAR Group. Born in Punjab, he pursued diplomas in Fine Arts and Graphic Design, which laid the foundation for his career in advertising and design.

Throughout his career, Dheer worked with various advertising agencies in Mumbai before establishing his own design studio, Graphic Communication Concepts, in 1974. Dheer was mostly self taught in the field of corporate identity design. He drew inspiration from western design magazines like Print Magazine and influenced by the works of famous designer Paul Rand. His work earned him over 40 awards and features in more than 50 international publications. Dheer has designed several iconic corporate logos, including the logo for Hindustan Petroleum, Kissan Jam, Titan, ICICI Bank, IDBI Bank, Roopan Films and ESSAR Group, among others.

When asked why he started his own firm, Dheer said, “Even while I was at the advertising agency, I would do a bit of corporate identity work with clients. But I realized that doing this kind of work in an advertising agency where work was primarily carried out by meeting deadlines was unprofitable. I figured that if I take six months for a corporate identity project, it is not at all profitable to the agency, as there are ten other departments dependant on the art department. The agency cannot really afford such time for each project. Time and speed were of utmost importance to the agency, from their economic structure point of view. Hence I decided to start off on my own and decided to take up corporate identity jobs.”

Dheer has contributed to the field of corporate identity design for over 50 years. Many of the very well-established corporates have their identity designed by him. He had also published two books, The World of Symbols/Logos & Trademarks-India- Vol. 1 and Vol. 2. Sudarshan Dheer passed away on 6th August, 2018, leaving behind a legacy that continues to inspire generations of designers to come.

Logos designed by Sudarshan Dheer :

Sudarshan Dheer Hindustan Petroleum Logo
Sudarshan Dheer icici Bank Logo
Sudarshan Dheer Ropan Film Logo
Sudarshan Dheer Photoquip Logo
Sudarshan Dheer Jasras Logo
Sudarshan Dheer Mahavir Hospital Logo
Sudarshan Dheer Titan Logo
Sudarshan Dheer Essar Group Logo
Sudarshan Dheer Moo Moo Logo
Sudarshan Dheer Yoga Thirtha Academy Logo
Sudarshan Dheer Kissan Logo
Sudarshan Dheer Shrenuj & Co. Logo
Sudarshan Dheer Ross Murarka Logo
Sudarshan Dheer Style Asia Logo
Sudarshan Dheer Raheja Corp Logo
Sudarshan Dheer Communicade Logo
Sudarshan Dheer Aakar Art Gallery Logo