St Raphaël Logo and Posters

St Raphaël, established in 1830, is a French apéritif brand named after the archangel Saint Raphael, known for producing fortified wines. By the 1930s, St Raphael had established itself as a leading brand in France's competitive beverage market. As with many alcoholic beverages of the time, the visual identity of the brand played a significant role in attracting customers, particularly through outdoor advertising and posters.

In 1936, St Raphaël sought to update its visual identity to reflect a more modern, sophisticated image. For this task, they turned to French poster artist and painter, Charles Loupot. The result of this collaboration was the most iconic logo and posters in the history of French advertising.

St Raphaël logo was designed by Charles Loupot in 1936. It is a bold script-style wordmark that has stood the test of time and remains in use today.

When you look closely at the logo construction guidelines, you find that it is an extremely detailed well-thought-out design (See image below). The complex mathematical guidelines are not just a show-off, it is an important part of logo design. It enables the brand to consistently reproduce the mark at various sizes across a wide range of applications.

In addition to the logo, Loupot created a series of striking advertising posters that celebrated St Raphaël's heritage and lifestyle. These ads prominently showcased the script logo and charming illustrations that evoked the brand's deep connection to French culture and the joy of social gatherings.

The St Raphaël logo and posters, designed by Charles Loupot, are a testament to the power of thoughtful design in branding. Loupot's attention to detail not only enhanced the visual appeal of the brand but also ensured consistency across various media. These designs have played an indispensable role in establishing St Raphaël as a powerful brand in the aperitif industry.