Charles Loupot

Charles Loupot (1892 – 1962) was one of the most influential and celebrated poster artists of the 20th century. His innovative visual style and technique revolutionized commercial poster design in France, paving the way for a radically new conception of the medium.

Loupot was a skilled draughtsman, painter, and expert in lithography and typography. He was a pioneer in the use of the aerograph, an early form of airbrush, which allowed him to achieve unprecedented levels of detail and precision in his posters.

Loupot was commissioned by some of the most creative minds in advertising, including Eugène Schueller of L'Oréal and Max Augier of St-Raphaël. His work, alongside that of Paul Colin, Jean Carlu and A. M. Cassandre, was part of the great 'second' generation of French poster artists working in Paris at the beginning of the 20th century.

In 1938, Loupot drew a groundbreaking logotype to promote St. Raphaël aperitif wine. Half a century later, the logo inspired New York designer and illustrator Laurie Rosenwald to work with Cyrus Highsmith on expanding it into a typeface.

Loupot's posters were featured in the 1925 Exposition Internationale des Arts Décoratifs in Paris, alongside works by other notable artists and designers. Despite his prolific output and critical acclaim, Loupot was notoriously private and few interviews exist with the artist.

Charles Loupot died at home in Arcs-sur-Argent in 1962. His innovative style and techniques continue to influence graphic designers and poster artists to this day. Loupot's work is highly sought after by collectors, with his artwork regularly appearing at online auctions

Charles Loupot Work :