The Branvetica

Table of Content

What is Logo Design?

Logo Design is the process of creating a symbol, mark, or graphic element that identifies a company, product, or service. It is an important part of a brand’s visual identity and is usually carried out during the branding or rebranding process.

Logo Design Process and Duration

The logo design process consists of various stages. Each contribute to the final outcome. Below is a breakdown of these stages along with estimated durations.

Research and Discovery (1-2 Weeks)

In this initial phase, designers gather information about the brand, its target audience, competitors, and industry trends. This research helps in understanding the brand’s vision, mission, values, and personality, which are important for creating a relevant logo.
Ideation (1 Week)

Once the research is complete, designers brainstorm ideas and concepts. This stage involves sketching hundreds and thousands of logo ideas and exploration of different styles, colors, and typography. Creativity is the key here, as this is where the foundation of the logo begins to take shape.
Iterations (1-2 Weeks)

During the iterations phase, designers critically evaluate the sketches and concepts generated in the ideation stage. This involves segregation and tweaking the initial designs by rejecting less promising ideas and enhancing those with potential.
Refinement (1 Week)

In this stage, the chosen logo concept undergoes refinement. Designers focus on perfecting the details, such as color palettes, typography, and overall composition.
Testing (1 Week)

Before finalizing the logo, it is tested in various applications to see how it performs across different mediums, such as print, digital, and merchandise. This testing phase helps identify any potential issues and ensures the logo is versatile and effective.
Legal Checks (1-2 Weeks)

The final step involves conducting legal checks to ensure that the logo does not infringe on any existing trademarks. This is a crucial part of the process, as it protects the brand from potential legal disputes in the future.

Logo Design Principles

Designing a successful logo involves following a set of design principles that ensure the final product is not only visually appealing but also functional and memorable. These principles guide designers in making strategic decisions that result in logos that are effective, recognizable, and timeless.

Simplicity

Simplicity is one of the most important principles in logo design. A simple logo is easy to recognize, versatile, and scalable. Complex logos may confuse viewers and lose their impact when scaled down or used in different mediums. Stripping the design down to its core elements without losing its identity ensures clarity and adaptability.

Example: The Apple logo, with its clean, minimalist design, is a prime example of simplicity, making it instantly recognizable worldwide.
Memorability

A logo should be distinctive enough to be easily remembered after a single glance. This quality is closely related to simplicity, as a simple design is easier to identify and recall.

Example: The Nike swoosh is a simple yet unique symbol that resonates with millions due to its distinctiveness.
Versatility

Logos should work across a variety of mediums and applications, whether it’s on business cards, billboards, websites, or merchandise. Versatility ensures that the logo maintains its impact regardless of size, color, or format. This is why designers often test logos in black and white or on different backgrounds.

Example: The McDonald's golden arches can be recognized in a variety of forms, whether it’s on a small mobile app icon or a large outdoor billboard.
Timelessness

A great logo is designed to last for decades without requiring major changes. While design trends may come and go, a timeless logo remains relevant, standing the test of time. Avoiding trends that may quickly become outdated helps in ensuring a logo’s longevity.

Example: The Coca-Cola logo has undergone very minimal changes since it was first introduced in the late 19th century, yet it remains iconic.
Appropriateness

A logo should be appropriate for the brand it represents. It must align with the brand’s industry, values, and target audience. For example, a logo for a children's toy company may use bright colors and playful shapes, while a law firm's logo would likely have a more professional and serious tone. The appropriateness of a logo helps communicate the brand's message effectively.

Example: The WWF panda logo is appropriate for an organization focused on wildlife conservation, using an animal symbol to convey its mission.
Scalability

A logo must be scalable, meaning it should retain its clarity and effectiveness regardless of size. From a small favicon on a website to a large-scale outdoor banner, the logo needs to be adaptable without losing any of its core elements.

Example: The Twitter bird icon remains clear and legible whether it's seen in a small 16x16 pixel size or as a giant print at events.

Logo Design Cost

The cost of logo design can vary significantly, depending on whether you choose a freelancer or a professional design studio. Freelancers typically charge between $200 to $2,500 for a logo, depending on their experience and the complexity of the design. However, when working with professional design studios, the pricing is more comprehensive and is influenced by several key factors. Below, we explore how design studios determine the cost of logo design based on the size of the company, scope of work, and duration of the project.

Size of the Company

The size of the company plays a crucial role in determining the cost of logo design. Startups, small-scale businesses, and medium-sized enterprises typically have limited budgets for branding. As a result, they may opt for more affordable design packages or freelancers. In contrast, large corporations with substantial budgets are willing to invest more in comprehensive branding services provided by established design studios. These studios offer extensive research, strategy, and high-quality design, which justify the higher costs.

Cost Range:

Startups and Small Businesses: $2,500 to $7,500
Medium-Sized Businesses: $7,500 to $15,000
Large Corporations: $15,000 to $50,000 or more
Scope of Work

The scope of work refers to the extent of services included in the logo design project. A basic logo design might involve creating a single logo mark, while a more extensive project could include the development of different logo variations, custom typeface, usage guidelines, or logo animation. Additional components requires additional time and expertise, which affects the overall cost of the project.

Cost Range:

Basic Logo Design: $2,500 to $15,000
Comprehensive Package: $7,500 to $50,000 or more
Duration

The duration of the project also impacts the cost. A straightforward logo design with a quick turnaround will typically be less expensive compared to a more complex project that involves extended time for research, iterations, and refinements. Design studios often charge based on the time and effort required to complete the project, with longer timelines and more detailed work resulting in higher costs.

Cost Range:

Short-Term Projects (1-2 months): $2,500 to $15,000
Long-Term Projects (3 months or more): $15,000 to $50,000 or higher

Logo Design Cost in India

Logo design costs in India generally range from ₹20,000 to ₹2,00,000 for freelancers and from ₹2,00,000 to ₹10,00,000 for design studios. The final cost depends on the size of the company, the scope of work, and the estimated time to complete the work.

Logo Design Studio

The Branvetica is an independent design studio in India specializing in trademarks and brand identity design. We create logos that are simple, unique, appropriate, functional, memorable and timeless. We take immense pride in maintaining the highest level of quality in everything we do. To ensure this, we limit ourselves to working on not more than two projects at a time so that every project is met with the utmost care and attention to detail. Contact us to know when we are available for the next project.