Armin Hofmann

Armin Hofmann (1920 – 2020) was a Swiss graphic designer and teacher, best known for his unique teaching methods and for contributing to the development of the Swiss Style of graphic design. His work in typography, logo design, exhibitions, poster design, and teaching made him one of the most respected figures in graphic design during the 20th century.

Born in Winterthur, Switzerland, Hofmann emerged during a pivotal time in design history, a period when modernism was evolving into a global movement. Hofmann's journey into design began with his education at the School of Arts and Crafts in Zurich. After completing his studies, he worked as a lithographer in Basel and Bern before establishing his own studio in Basel. In 1947, he began teaching at the Basel School of Arts and Crafts, where he remained for 40 years.

As the head of the graphic design department at the Basel School of Design, he shaped the curriculum and mentored countless students who went on to become influential designers themselves. His unorthodox teaching methods, which focused on the fundamental elements of graphic form, set new standards in design education that were widely adopted around the world. His teaching was heavily influenced by his encounters with notable contemporaries like Emil Ruder, with whom he shared a vision for modernist graphic design.

Hofmann believed that graphic design should communicate messages efficiently, with minimal distractions. His design philosophy is evident through his extensive body of work. He created numerous posters, visual identities, exhibitions, and printed materials for corporations of all sizes. He used various techniques of photo-typesetting, photomontage, and experimental composition, and heavily favored sans-serif typography. Some of his notable works include the symbol for Expo 64 and posters for the Basel Stadt Theater.

In 1965, he published a book titled Graphic Design Manual: Principles and Practice. The book has become a staple in design education for generations and serves as a guide for both students and professionals to this day. The book's clear and concise explanations of design principles, combined with Hofmann's iconic examples, have made it an invaluable resource for designers trying to understand and apply the Swiss Style.

Armin Hofmann passed away on December 18, 2020, at the age of 100. His minimalist approach, precision in form, and deep understanding of design principles have influenced generations of designers and continue to do so today.

Logos Designed by Armin Hofmann :